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Virtual Roundtable

18th March - Wednesday
15h CET
Length: 75 minutes

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Next Best Experience 2026: Rethinking HCP Experience Beyond Channels

Moderated by: Jag Singh, Senior Manager, Omnichannel Engagement Medical at CSL

How do we systematically collect HCP feedback and embed Voice of Customer (VoC) insights into real-time decision-making?

What should the HCP experience feel like in 2026, and what must we change to get there?

How do we orchestrate field, digital, and medical actions into one coordinated next best experience?

Which outcomes will prove the success, and how to measure and govern them to scale?

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