Pharma Executive Thought Leadership Events3 x Online ROUNDTABLES

AI agents—autonomous, goal-driven software programs—are emerging as powerful tools to streamline and scale commercial operations in life sciences. This session will unpack how AI agents differ from traditional automation and how they are poised to reduce manual workload, accelerate decision-making, and orchestrate complex tasks across commercial teams.
We’ll explore how these intelligent agents are being piloted and deployed in areas like sales planning, forecasting, CRM hygiene, and field force coordination—improving operational efficiency without increasing headcount.
This is not about content personalization or omnichannel marketing—this is about the AI-powered digital workforce that works behind the scenes to make commercial teams more productive, agile, and insights-driven.

What Are AI Agents? Understand how autonomous agents function and why they represent a leap beyond RPA or chatbots.

Use cases for AI agents in territory planning, data quality management, prioritisation of opportunities, tasks and activities, and rep coaching and support.

Efficiency at Scale. How AI agents reduce administrative burden, streamline processes, and support leaner commercial teams.

AI is rapidly transforming how life sciences organizations engage healthcare professionals and execute commercial strategies. Far beyond automation, AI is now enabling dynamic, data-driven personalization at scale—tailoring every interaction based on individual HCP preferences, behavior, and channel usage.
This session will explore how commercial teams are applying AI to orchestrate seamless omnichannel journeys, prioritize sales opportunities, and equip reps with real-time insights and content recommendations that convert. This is not about backend automation—it’s about AI as a frontline driver of engagement precision, sales impact, and competitive differentiation in a crowded market.

AI-Driven HCP PersonalizationHow commercial teams are using AI to tailor messaging, timing, and content to individual HCP preferences across channels.

Enabling Field Reps with Predictive InsightsHow AI surfaces next-best actions, conversation triggers, and content suggestions directly within rep workflows.

Orchestrating Seamless Omnichannel EngagementStrategies for using AI to coordinate email, in-person visits, digital touchpoints, and remote detail aids into a unified journey.

Sales Opportunity PrioritizationLeveraging AI to score accounts, flag high-intent behavior, and help teams focus on the right opportunities at the right time.

AI holds enormous promise for commercial transformation in life sciences—but without the right internal support, even the best initiatives stall. This session is designed to help Commercial VPs become champions for AI by navigating the internal politics, priorities, and concerns that shape adoption. We’ll explore how to position AI as a strategic business lever (not a tech experiment), tailor messaging to different functional leaders, and build a coalition of support that spans IT, compliance, medical, and the C-suite. The goal: move from interest to investment with speed, clarity, and measurable value. This is not a product showcase—it’s a tactical conversation about influence, alignment, and organizational change required to make AI stick.

Reframing AI as a Business Growth DriverHow to position AI initiatives in commercial as revenue-accelerating tools rather than cost centers or IT projects.

Understanding Stakeholder PerspectivesWhat matters to IT, legal, compliance, and medical—and how to tailor your narrative to earn their support.

Overcoming Resistance and Risk AversionTactics to address fears around data quality, regulatory exposure, budget pressure, and job displacement.

Building a Strategic AI Business CaseHow to define success metrics, identify early wins, and communicate ROI in terms that resonate with senior leadership.