The International workshop Harnessing Next Best Action and Modular Content for Strategic Pharma Leadership will equip pharma leaders with the skills and knowledge needed to implement cutting-edge strategies that drive engagement and improve outcomes in a highly competitive and regulated environment. and help them to enhance commercial strategies through data-driven decision-making and personalized customer engagement.
Workshop Highlights
Master Next Best Action (NBA) Learn how NBA can personalize your customer interactions and improve sales and marketing outcomes.
Create Scalable Modular ContentDiscover how to efficiently develop modular content that drives personalized communication across channels.
Hands-On Strategy DevelopmentCollaborate with peers to craft actionable strategies combining NBA insights and modular content delivery.
Limited seats for 100 pharma leaders
On Line
FridayFebruary 21st, 2025
14:00 - 18:00 Workshop
Customer and Sales Excellence Associate Director
Director of Customer Excellence
Global Omnichannel Experience Associate Director
Digital Transformation and Strategy Lead
Former Executive Director, Customer Experience & Engagement Strategy, International Innovative Medicines
The workshop will give the opportunity to understand how to make customer interactions (HCPs) more effective through an approach that considers the possibility of using all possible channels available. The crucial phase is the one relating to the construction of a precise strategy to which to accompany the actions.
Customer profiling is essential to understand their real needs and how to be able to satisfy them by setting up a personalized path: effective communication.
- We have several tools available that allow us to do in-depth analysis, how to use them?
- Reminding us that good quality data give good quality results.
- Use multichannel to have a complete Omnichannel experience.
- How to use modular content (detailing, paper, etc.) effectively?
- Let's confront each other
This 1-hour workshop for affiliate senior leaders focuses on driving in-field team performance through data-driven "Next Best Actions." Leaders will learn how to align in-field activities with strategic goals, enhancing customer engagement and delivering measurable results. The session equips participants with practical frameworks to guide teams in making impactful decisions to maximize business outcomes.
In this workshop, we will dive into the essentials of developing a modular content strategy tailored for the healthcare sector. Participants will learn how to streamline content creation, approval, and distribution by breaking down complex information into reusable, compliant modules. We will explore best practices for tagging content for easy retrieval, approving it efficiently across teams, and deploying it effectively across various channels to reach both healthcare professionals (HCPs) and healthcare consumers (HCCs). By the end of the session, you'll have actionable insights to enhance your content workflows, ensuring scalability, personalization, and regulatory alignment.
- Understanding Modular Content: Introduction to modular content and its role in enabling personalized, scalable, and efficient communication with healthcare professionals (HCPs) and healthcare consumers (HCCs).
- Approval Processes Simplified: Best practices for navigating regulatory and internal approval processes for modular content, ensuring compliance and speed to market.
- Tagging for Success: Learn how to effectively tag modular content to facilitate accurate personalization, measurement, and reuse across channels.
- Deployment Tactics: Practical steps to deploy modular content for HCPs and HCCs, leveraging omnichannel strategies to create impactful, personalized customer experiences.
Join this interactive workshop designed for life sciences professionals eager to enhance their strategic approach using Next Best Action (NBA) insights and modular content delivery. Collaborate with peers to craft impactful, actionable strategies that optimize engagement and drive results. This hands-on session provides practical guidance on transforming insights into effective tactics that resonate with healthcare professionals.
- Learn how to integrate NBA insights into your strategy development process.
- Collaborate with peers to design actionable, real-world strategies.
- Explore best practices for modular content delivery to enhance HCP engagement.
- Gain practical tools and frameworks to implement NBA effectively in your campaigns.
21 Feb 2025
14-18h UCT
Unlock the potential of cutting-edge strategies to revolutionize your commercial approach in the pharma industry. This workshop will empower pharma leaders with essential skills to enhance engagement, drive outcomes, and lead effectively in a highly competitive, regulated environment. Gain hands-on experience in developing data-driven strategies and fostering personalized customer interactions.
Limited seats for 100 pharma leaders
You can purchase tickets offline by contacting the UBIQ team
No. Tickets are issued to an individual and are not transferable.
We are expecting around 40 to 50 pharmaceutical industry leaders to attend the event.
You will receive a confirmation email for the event with a link to access the virtual workshop.
In the event of cancellation, we do not provide refunds for the amount paid. However, we can offer the payment as a full credit towards a future event. Alternatively, a colleague may attend in your place.